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Company Values: Making Them Real Rather Than Just Words on a Wall

绩效与文化 • 7 分钟阅读

Company Values: Making Them Real Rather Than Just Words on a Wall

MAY 24, 2026

Most organisations have company values. Few embed them in the decisions and behaviours that shape the day-to-day employee experience. Here is how to close that gap.

The values-behaviour gap

公司宣称的价值观与实际组织现实之间的差距,是导致员工愤世嫉俗和失去投入感的最重要驱动因素之一。当一个组织声称重视“诚信”,却忽视员工提出的道德问题;或者声称重视“以人为先”,却做出明显把成本置于福祉之上的决定时,员工会收到一个明确的信息:这些价值观只是营销,不是承诺。反复接触这种差距会产生一种非常难以扭转的犬儒情绪。

Embedding values in systems

Values become real when they are embedded in the systems that govern how people are selected, developed, rewarded, and held accountable. Including values-based competencies in the hiring process selects for people who are likely to demonstrate them. Incorporating values into performance reviews creates accountability for living them. Recognising employees specifically for demonstrating values, with a named example, reinforces the behaviours the values are intended to promote. And holding leaders visibly accountable when their behaviour contradicts the values, rather than looking the other way, is the single most powerful signal that the values are genuine.

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