Hiring • 8 최소 읽기 시간
Z세대를 채용하기가 생각보다 더 어려운 이유
MAR 20, 2026
Generation Z is entering the workforce with different expectations. Here is what recruiters and HR leaders need to understand to attract and retain them.
Z세대란 누구인가?
일반적으로 다음 연도 사이에 태어난 사람들로 정의되는 Z세대는 1997 및 2012, 스마트폰과 소셜 미디어와 함께 전적으로 성장한 최초의 세대입니다. 가장 나이가 많은 Z세대 근로자들은 이제 20대 후반이며, 가장 어린 이들은 이제 막 노동시장에 진입하고 있습니다. 2030, 이 되면 그들은 약 30% 의 전 세계 노동인구를 차지하게 될 것입니다. 그들의 가치관, 기대, 그리고 업무 방식을 이해하는 것은 고용주에게 있으면 좋은 사항이 아니라, 사업상 필수입니다.
Z세대가 실제로 일에서 원하는 것
Research consistently shows that Gen Z prioritises job security and financial stability above most other factors, which challenges the stereotype that they are primarily motivated by purpose and flexibility. They do value meaningful work and psychological safety, but they also want competitive pay, clear career progression, and a manager who supports their development. They are significantly more likely than previous generations to talk openly about mental health, to expect their employer to take wellbeing seriously, and to leave if they do not.
Where traditional recruitment processes fail them
Gen Z candidates have grown up with instant feedback loops. A recruitment process that takes six weeks, involves four rounds of interviews, and provides no status update between stages will lose them to an employer who moves in two weeks and communicates throughout. They also conduct extensive research on employers before applying: Glassdoor reviews, LinkedIn posts, social media presence, and the careers page all form their impression. An outdated careers page or a poor Glassdoor rating will reduce your application rate among this cohort.
접근 방식 조정하기
Speed up your hiring process, target two to three weeks from application to offer for most roles. Communicate at every stage, even if the message is only that a decision has been delayed. Be transparent about salary in the job advertisement, since Gen Z is significantly more likely than older candidates to bypass applications with no stated range. During onboarding, assign a peer mentor in addition to a line manager: Gen Z learn well from peers and value social connection at work.
