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Company Values: Making Them Real Rather Than Just Words on a Wall
MAY 24, 2026
Most organisations have company values. Few embed them in the decisions and behaviours that shape the day-to-day employee experience. Here is how to close that gap.
The values-behaviour gap
Kesenjangan antara nilai perusahaan yang dinyatakan dan realitas organisasi yang dijalani merupakan salah satu pendorong paling signifikan dari sinisme dan keterputusan karyawan. Ketika organisasi mengaku menjunjung 'integritas' tetapi mengabaikan kekhawatiran etis yang diangkat oleh karyawan, atau mengaku mengutamakan 'people first' tetapi membuat keputusan yang jelas-jelas mengutamakan biaya di atas kesejahteraan, karyawan menerima pesan yang jelas: nilai-nilai itu adalah pemasaran, bukan komitmen. Paparan berulang terhadap kesenjangan ini menghasilkan sinisme yang sangat sulit dibalik.
Embedding values in systems
Values become real when they are embedded in the systems that govern how people are selected, developed, rewarded, and held accountable. Including values-based competencies in the hiring process selects for people who are likely to demonstrate them. Incorporating values into performance reviews creates accountability for living them. Recognising employees specifically for demonstrating values, with a named example, reinforces the behaviours the values are intended to promote. And holding leaders visibly accountable when their behaviour contradicts the values, rather than looking the other way, is the single most powerful signal that the values are genuine.
