O que é Key Result Area (KRA)? | Glossário de RH | BambooHR
The broad areas of responsibility in which an employee is expected to deliver results.
A Key Result Area describes a broad area of responsibility central to a role — the important domains where an employee is expected to focus and deliver, such as customer service, quality or cost control.
KRAs give context for setting more specific, measurable KPIs, ensuring targets connect to what truly matters in the job.
Defining them clearly helps align individual effort with team and organisational priorities and supports meaningful performance conversations.
