ProntoForms is a Canadian SaaS company that provides low-code mobile forms and workflow automation for field service teams. Its platform is used by thousands of companies globally to digitise field inspections, work orders, and compliance reporting. As a technology business with a team of several dozen employees, ProntoForms understood the value of data-driven decision-making but had not applied that discipline to its own people management.
The People team at ProntoForms wanted to shift from a reactive approach to HR, responding to problems as they arose, to a proactive one, identifying issues before they escalated into turnover or disengagement. The challenge was that they lacked a systematic way to gather employee feedback consistently. Annual surveys were too infrequent to be actionable, and informal feedback channels produced anecdotal insights rather than quantifiable trends.
BambooHR's Employee Satisfaction tools and eNPS measurement capabilities gave ProntoForms the mechanism they needed. The team configured regular pulse surveys that went out to all staff on a predictable cadence, asking targeted questions about workload, management quality, team culture, and opportunities for growth. Survey completion rates climbed rapidly as employees saw that their feedback was acknowledged and acted upon.
The eNPS score became a key metric on the leadership team's dashboard. Before BambooHR, the organisation had no reliable way to measure whether employees would recommend ProntoForms as a place to work. Within months of implementing the tool, the team had a baseline score and the ability to track movement in that score over time. An 18-point improvement in eNPS over the first year gave leadership confidence that the culture investments they were making were having a measurable effect.
Specific survey questions revealed targeted issues that the team could address directly. One theme that emerged was a desire for clearer communication from senior leadership about business strategy and direction. In response, ProntoForms introduced a monthly company-wide update from the executive team and a quarterly all-hands session where employees could submit questions in advance. Satisfaction scores on leadership communication improved markedly in subsequent surveys.
The discipline of regular measurement transformed the way ProntoForms thought about its culture. Rather than treating employee engagement as a soft, qualitative aspiration, the People team could point to specific data, trends, and interventions. This made it easier to secure leadership support for culture initiatives and to demonstrate their impact to the board.
